Fifteen giant light-up seesaws will soon dot the Westfield Train Station, one of New Jersey’s celebrated quaint downtowns, whose recent foot traffic has been sharply reduced by the pandemic.
The art installation is an attempt to woo customers back to Westfield’s shops and restaurants.
“The ultimate goal of the Impulse seesaw installation is to draw people into town during a traditionally slow time of year while providing families from around the region a fun winter activity,” Bob Zuckerman, Executive Director of Downtown Westfield Corporation, said in a press release. “While residents and visitors are in town riding the seesaws, we want them to play, shop, and dine and enjoy the amazing offerings of our local businesses.”
A file photo shows the Impulse see-saws in action.Courtesy of Quartier des Spectacles Partnership
Made of polycarbonate and set on thick foam mats, the seesaws will be set up from March 5 to 21 and will be open to the public for free from 9 a.m. to 9 p.m. Up to four people can ride each seesaw at a time.
Initially an idea of Erin Ben-Hayon’s, Chairperson of Downtown Westfield’s Promotion Committee, the seesaws became reality through the help of Zuckerman, Councilwoman Dawn Mackey, the Downtown Westfield Corporation and the Westfield Public Art Commission.
“The seesaws bring a carefree feeling of playfulness in what has been a heavy year,” Ben-Hayon said in a press release. “During these short winter days, the Westfield Train Station will be transformed into an outdoor playground of LED lights and sounds. But it’s the sounds of laughter that I’m looking forward to the most.”
The art exhibit, referred to as “Impulse seesaws,” come from Canadian not-for-profit Quartier des Spectacles Partnership. The cost to bring them to Westfield is being fully funded by grants and sponsorships form Main Street New Jersey, Colombia Bank and Wonder, a local food delivery app.
Visitors will be able to play for ten minutes at a time and come with an option for a paid professional photo portrait after a kick-off ceremony on March 4.
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Josh Axelrod may be reached at jaxelrod@njadvancemedia.com. Tell us your coronavirus story or send a tip here.
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