With the Iowa caucuses likely to be a battle for second place, the next nominating state appears to offer the best chance of an upset defeat of Donald Trump.
With his usual bluntness, Chris Christie used a recent event in New Hampshire to lay out why he thought the state’s primary election was more important than the Iowa caucuses — and what he saw as its tremendous stakes.
“It’s pretty clear that the caucus system is going to renominate the former president, but that’s not what happens here in New Hampshire,” Mr. Christie, the former governor of New Jersey, said at a diner in Amherst, N.H. “It seems to me that the people from the Live Free or Die State would be the last people who would want to nominate someone who’s going to be a dictator.”
As former President Donald J. Trump’s stranglehold on Iowa Republicans shows no sign of lessening, New Hampshire has become the most critical state for Nikki Haley, Mr. Christie and the small, increasingly desperate contingent of the Republican Party that wants to cast aside Mr. Trump.
It is the only state where polling shows Ms. Haley within striking distance of the former president, and the only place where Mr. Christie has gained any sort of foothold. While Iowa’s caucuses on Monday are likely to be a slugfest for second place, New Hampshire’s primary on Jan. 23 has an outside chance of serving up an upset victory for Ms. Haley.
Such an outcome would be the first sign of vulnerability for Mr. Trump and could serve as electoral rocket fuel for Ms. Haley, the former governor of South Carolina. But a drubbing for her in New Hampshire would probably end her pitch as a viable alternative to Mr. Trump. Mr. Christie, for his part, has already said he will drop out if he does not have a strong showing there.
The state has large numbers of independent-minded voters and a penchant for delivering surprises, reinvigorating the flagging bids of presidential candidates including Bill Clinton in 1992 and John McCain in 2008. Not since 1976 has a Republican contender in an open, competitive primary race won Iowa and gone on to carry New Hampshire as well.
“The race will tighten in the last few weeks,” said Chris Ager, the chairman of the New Hampshire Republican Party. “We’re one week after Iowa, so a lot of people just wait until Iowa happens. And you don’t have to decide early here,” he added, “because the candidates are going to be here.”
He noted that Mr. Trump was “essentially the incumbent” in the race, but that Ms. Haley and others had strong support in the state. “You just never know what’s going to happen,” Mr. Ager said.
Polls in New Hampshire have offered little clarity about just how competitive the race might be. A CNN/University of New Hampshire poll released Tuesday found Mr. Trump leading Ms. Haley, 39 percent to 32 percent — but a USA Today/Boston Globe/Suffolk University poll released the same day showed him up 46 percent to 26 percent. Mr. Christie drew 12 percent support in both polls.
New Hampshire’s pivotal position has resulted in a windfall of advertising dollars and a blizzard of campaigning. Nearly $55 million worth of ads has blanketed the airwaves in the past six months, according to AdImpact, a media tracking firm. Roughly 40 percent of that has come from Ms. Haley and the super PAC backing her, SFA Fund Inc.
Indeed, while Ms. Haley has recently spent most of her time in Iowa, her campaign has poured resources into New Hampshire, successfully courting two powerful new allies in the state: the popular governor, Chris Sununu, and the vast political network run by Americans for Prosperity Action, the conservative group backed by the megadonor Koch family.
As she tries to make the race a two-person contest, Ms. Haley has started to criticize Mr. Trump more.
“Chaos follows him,” she said last week in the coastal town of Rye. “And we can’t be a country in disarray and a world on fire and go through four more years of chaos, because we won’t survive it. You don’t fix Democrat chaos with Republican chaos.”
Americans for Prosperity Action, which says it has never before endorsed a candidate in a presidential primary race, has dispatched dozens of canvassers and spent millions on ads and mailers for Ms. Haley in the state. Greg Moore, the group’s New Hampshire state director, said he expected more than 100 staff members to fly into New Hampshire after the Iowa caucuses for an all-out blitz.
Mr. Moore said that Ms. Haley’s argument about being the most electable Republican — several polls show her beating President Biden in a general election — resonated particularly in New Hampshire, which Mr. Trump lost in both the 2016 and 2020 general elections.
That pitch was evident as the group fanned out across the state this week. On Monday morning, Justin Wilson, one of the organization’s grass-roots engagement directors, plodded through more than a foot of fresh snow in the upscale neighborhoods of north Manchester to knock on doors in support of Ms. Haley.
One voter, who would give his name only as Kevin, paused while shoveling his driveway and explained why he was torn between Ms. Haley and Mr. Trump.
“It’s about electability when it comes to the general election,” Kevin said, saying he wanted a candidate who could beat Mr. Biden. Mr. Wilson agreed, trying to nudge him toward Ms. Haley by noting that she was “less controversial” than Mr. Trump.
Mr. Moore said his group’s internal polling had found that a little more than a third of the people who say they are supporting Mr. Trump are open to considering another candidate.
“Particularly as we’re talking about people who are less and less engaged, in some cases they’re supporting President Trump because that’s the guy they know,” Mr. Moore said. “And it’s up to these other campaigns to build that momentum and that name ID that really helps them change voters’ minds.”
Internal polling from Americans for Prosperity Action, conducted last month, found Mr. Trump with a lead of 12 percentage points over Ms. Haley and the rest of the field. But in a two-person, head-to-head matchup, the poll showed them statistically tied.
Calls for Mr. Christie to drop out of the race began to intensify in December, mostly from Republicans hoping to stop Mr. Trump. On New Year’s Eve, Mr. Sununu said the Christie campaign was “at an absolute dead end” and suggested that he should drop out.
Mr. Christie has defiantly rejected that idea, and has begun drawing starker contrasts with Ms. Haley. In Amherst, he criticized her for saying that she would pardon Mr. Trump if he were convicted of a crime and that she would still vote for him if he were the nominee. In Keene, he accused her of changing her stance on issues like abortion to keep her future options open.
“She doesn’t want to offend people who are willing to vote for Trump, and not even that she thinks those people will vote for her this time,” Mr. Christie said. “She’s worried about next time.”
Mr. Christie has held more than 60 events so far in New Hampshire, with 150 volunteers working on his long-shot effort.
The Trump campaign, believing that landslide victories in both Iowa and New Hampshire would essentially wrap up the nomination, has shifted to almost exclusively attacking Ms. Haley in New Hampshire.
This month, the Trump campaign released an ad attacking Ms. Haley for criticizing his 2015 plan to ban immigrants from predominantly Muslim countries. (As a member of the Trump administration, she defended the policy when it was enacted.)
MAGA Inc., a super PAC supporting Mr. Trump, has attacked Ms. Haley over her support for raising the gas tax when she was governor of South Carolina in 2015, though she also called for a corresponding income tax cut. The group has spent more than $2.5 million on the ad, running it exclusively in New Hampshire. Another ad from the group focuses on immigration. An official from the super PAC said that, in total, it would spend $1.3 million weekly through Primary Day.
The negative advertising appears to be reaching some voters. Pete McGuire, 54, drove about 30 minutes to see Mr. Christie at the diner in Amherst. He said he was actively looking for a Trump alternative and was considering Mr. Christie over Ms. Haley.
“You see all these commercials about her vote for the gas tax, saying, We’re never doing the gas tax, never! And then the next one she’s saying, Let’s do the gas tax,” Mr. McGuire said. “So she kind of shot herself in the foot.”
From a headquarters in downtown Manchester far larger than the Trump campaign’s 2016 operation, the former president’s team has recruited more than 200 city or town captains and gathered more than 60 endorsements in the state. On Sunday, volunteers traipsed through the snowstorm to knock on doors.
At his event in Amherst, Mr. Christie nodded to what seem to be the feelings of many American voters in 2024.
“If you’re looking for the perfect candidate, believe me,” he said, “you’re going to be looking forever.”
Jonathan Swan contributed reporting from Des Moines, Jazmine Ulloa from Rye, Londonderry and Milford, N.H., and Neil Vigdor from Amherst, N.H.
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